Campaign Wrap Report

× Human Rights Campaign

Powered by
66,627
Supporters
16,083,247
Impressions
2,124
New monthly donors
$290,563
Est. annualized value
The Campaign
Electric Forest in Rothbury, Michigan
The Experience

Win a Trip To Live the Good Life at Electric Forest

One grand-prize winner and a guest took Good Life wristbands to Electric Forest in Rothbury, Michigan, June 25 to 28: early arrival on Wednesday, premium viewing at the main stages, the Good Life Lounge inside the venue, a $500 camping gear stipend and roundtrip travel. It was the payoff for a campaign that turned tens of thousands of Forest fans into supporters for the Human Rights Campaign.

The Cause

Every entry took real action through Propeller’s take-action-to-enter model, turning tens of thousands of Forest fans into supporters for the Human Rights Campaign.

Human Rights Campaign

The Human Rights Campaign is the largest LGBTQ+ civil rights organization in the United States. It works to secure equal rights and full inclusion for LGBTQ+ people through advocacy, litigation, public education and organizing in all 50 states.

Cierra H. at Electric Forest
Our Winner

Cierra H.

Wisconsin
Reach
16,083,247
Impressions across paid social, email & SMS
Chicago, IL: 804 entriesDenver, CO: 604 entriesPhoenix, AZ: 529 entriesSan Diego, CA: 501 entriesAustin, TX: 468 entriesLos Angeles, CA: 460 entriesHouston, TX: 447 entriesLas Vegas, NV: 436 entriesOrlando, FL: 335 entriesSeattle, WA: 329 entriesPortland, OR: 327 entriesTampa, FL: 294 entriesBrooklyn, NY: 287 entriesSan Antonio, TX: 282 entriesSaint Petersburg, FL: 278 entriesColorado Springs, CO: 260 entriesDallas, TX: 258 entriesSan Francisco, CA: 256 entriesGrand Rapids, MI: 254 entriesTucson, AZ: 239 entriesAlbuquerque, NM: 230 entriesSan Jose, CA: 229 entriesPhiladelphia, PA: 226 entriesColumbus, OH: 221 entriesSacramento, CA: 215 entries

66,232 entries mapped to 14,573 zip codes. The gold marker is Rothbury, Michigan.

Impact

Human Rights Campaign

2,124
New Monthly Donors
Supporters who set up recurring giving to the Human Rights Campaign
$290,563
Est. annualized value
$34,384
Raised for the cause

Recurring support is the part that outlasts the campaign. Those donors keep giving to the Human Rights Campaign every month, long after the Forest gates closed.

Powered by 66,627 Electric Forest fans who showed up, reaching 16.1M people.

Thank you for
propelling.

To the Electric Forest team: thank you. The Forest Family showed up in a big way and reached far past Rothbury along the way. Every dollar raised backs the Human Rights Campaign, a cause doing real work for the people in that crowd. It was a joy to bring your people along, and here’s to the next one.

~ Team Propeller