Campaign Wrap Report

× Human Rights Campaign

Powered by
66,627
Supporters
16,083,247
Impressions
2,124
New monthly donors
$290,563
Est. annualized value to HRC
The Campaign
Electric Forest in Rothbury, Michigan
The Experience

Win a Trip To Live the Good Life at Electric Forest

One grand-prize winner and a guest took Good Life wristbands to Electric Forest in Rothbury, Michigan, June 25 to 28: early arrival on Wednesday, premium viewing at the main stages, the Good Life Lounge inside the venue, a $500 camping gear stipend and roundtrip travel. It was the payoff for a campaign that turned tens of thousands of Forest fans into supporters for the Human Rights Campaign.

The Cause

Every entry took real action through Propeller’s take-action-to-enter model, turning tens of thousands of Forest fans into supporters for the Human Rights Campaign.

Human Rights Campaign

The Human Rights Campaign is the largest LGBTQ+ civil rights organization in the United States. It works to secure equal rights and full inclusion for LGBTQ+ people through advocacy, litigation, public education and organizing in all 50 states.

Cierra H. at Electric Forest
Our Winner

Cierra H.

Wisconsin
One day I randomly saw a post about signing an HRC petition, with a chance to win a trip to Electric Forest. We love the LGBTQ+ community, so — might as well support what we love, right?
Cierra H. · Wisconsin
The floral heart archway at Electric Forest
Festivalgoers beneath a stained-glass butterfly sculpture in the woods
Electric Forest lit up at dusk, the trees washed in pink and violet

Words and photos from Cierra’s winner recap. Read the full story

Reach
16,083,247
Impressions across paid social, email & SMS
Top 18 markets by participants
  1. 1Chicago2,536
  2. 2Los Angeles2,397
  3. 3Denver2,343
  4. 4Detroit2,103
  5. 5Grand Rapids, MI1,993
  6. 6Phoenix1,680
  7. 7SF Bay Area1,614
  8. 8New York1,482
  9. 9Seattle1,395
  10. 10Dallas–Ft. Worth1,280
  11. 11Orlando1,219
  12. 12Tampa1,170
  13. 13Portland, OR1,135
  14. 14Salt Lake City1,097
  15. 15San Diego1,084
  16. 16Minneapolis–St. Paul998
  17. 17Houston962
  18. 18Las Vegas919

Top 20 markets · 29,117 participants, 44% of all 66,627. The gold marker is Rothbury, Michigan. Hover or tap a dot for market numbers.

2026 festival flyaways by contenders
  1. 1Electric Forest66,627
  2. 2Outside Lands55,229
  3. 3Daisy Chain Fields26,388
  4. 4Bonnaroo22,201
  5. 5All Things Go20,212

Propeller festival flyaways in 2026, ranked by contenders — the number of people who entered.

Impact

Human Rights Campaign

2,124
New monthly donors
$290,563
Est. annualized value
Supporters who set up recurring giving to the Human Rights Campaign
On top of that recurring support
$34,384
In one-time donations
68,891
Actions taken
One-time gifts are separate from — and additional to — the recurring giving above. Actions are petitions, pledges and other steps supporters took with the Human Rights Campaign.

Recurring support is the part that outlasts the campaign. Those donors keep giving to the Human Rights Campaign every month, long after the Forest gates closed.

Powered by 66,627 Electric Forest fans who showed up, reaching 16.1M people.

Thank you for
propelling.

To the Electric Forest team: thank you. The Forest Family showed up in a big way and reached far past Rothbury along the way. Every dollar raised backs the Human Rights Campaign, a cause doing real work for the people in that crowd. It was a joy to bring your people along, and here’s to the next one.

~ Team Propeller